On June 4, China Powder Network focused on the story of Wang Qian, Vice President of Shandong Huate Magnetoelectric Company and his team’s technological innovation and development, with the title of “Struggling in the Pioneer of the Industry”.
China Powder Network Interview Content
In Linqu County, Weifang, Shandong, in the old area of Yimeng, there is such a well-known magnetoelectric equipment manufacturing enterprise. Under the circumstances of being poor and white, it is rooted in the mining magnetic separation service industry, steadily and steadily, and constantly surpassing itself. After 28 years, it has gone today. At the forefront of China’s magnetoelectric industry, it is Shandong Huate Magnetoelectric Technology Co., Ltd.
In 1993, the company’s founder and chairman Wang Zhaolian came together with two young people who were determined to start a career. They raised 10,000 yuan and started a hard way to start a business with two thatched houses and an office. They aimed their entrepreneurial direction towards the development and production of iron separators, and produced the first batch of air-cooled iron separators in May 1995, and then developed permanent magnet iron separators and oil-cooled iron separators.
Since its development, Shandong Huate has grown to have 8 domestic subsidiaries and 2 foreign subsidiaries, with total assets of more than 600 million yuan and more than 800 employees. Its products are exported to Australia, Germany, Austria, Czech Republic, Brazil, South Africa, etc. 30 High-end magnetic application equipment manufacturing bases in three countries.
After 28 years of continuous development, Shandong Huate has successfully crossed the high-end medical equipment industry and the industrial magnetoelectric equipment industry. The products produced have expanded from the initial iron remover to the medical superconducting magnetic resonance system, and the cryogenic superconducting magnetic separator , Electromagnetic, permanent magnet magnetic separator, stirrer, ultra-fine crushing and classification equipment, complete set of mining equipment, complete set of non-ferrous metal separation equipment, electromagnetic fluid seawater slick oil separation and recovery equipment, electromagnetic ejection complete set of equipment, etc., and its product application range is also From the original single coal mining industry to more than 10 fields including mining, electric power, metallurgy, non-ferrous metals, environmental protection, medical treatment, and fire fighting. 
Shandong Huate is a national-level innovative pilot enterprise, a national-level high-tech enterprise, a national-level specialized and new “little giant” enterprise, a national intellectual property demonstration enterprise, a leading enterprise in the Torch Plan Linqu Magnetoelectric Equipment Characteristic Industrial Base, and China Heavy Machinery Vice Chairman Unit of the Industrial Association, Chairman Unit of the Innovation Strategic Alliance of Magnetoelectricity and Cryogenic Superconducting Magnets, Single Champion of Manufacturing in Shandong Province, and Gazelle Enterprise in Shandong Province. In order to improve the company’s R&D capabilities, expand the core technical team, and better provide all-round services for mining customers, the company has set up a national post-doctoral scientific research workstation, a comprehensive academician workstation, a provincial magnetoelectric engineering technology center, and a provincial magnetic application technology equipment key. Nine provincial and above R&D platforms, including the laboratory and Shandong Industrial Design Center, have become a professional manufacturing base for magnetic application equipment.
On June 3, 2021, at the invitation of Mr. Wang Zhaolian, the leader of the National Ten Thousand Talents Program and Chairman of Shandong Huate Magnetoelectric Technology Co., Ltd., Mr. Song Chunxin, general manager of the Fanxiangtong Division of China Powder Network, visited the company. The two parties had in-depth discussions on business cooperation. Then, under the leadership of Vice President Wang Qian of the company, the China Powder Network visited the Walter Science and Technology Museum, the Sino-German Key Laboratory of Magnetoelectricity and Intelligent Mineral Processing (Shandong Key Laboratory of Magnetic Application Equipment), the Scale Testing Center, and the high-end magnetic field. Electric equipment production area, etc.
Finally, in the face of such a golden opportunity, the accompanying reporter from China Powder Network seized the opportunity to conduct an exclusive interview with the young and promising Shandong Huate Vice President Mr. Wang Qian. Mr. Wang is in the company’s competitive advantages, product development and corporate development direction, etc. They gave a detailed introduction to reporters.
Powder Network: Hello, Mr. Wang, we all know that Walter Magnet was established in 1993. From a small workshop that year, it has developed into a globally competitive “international leading magnetic application system service provider”, Walter Magnet In these 28 years, I must have experienced a lot, such as the hardships of the start-up and the pains of the transition period. As far as we know, Mr. Wang, you had 8 years of overseas study and further study. What made you give up your development opportunities abroad and resolutely return to the city of Weifang in Shandong, return to Huate and stay in Huate firmly. Join the industry of magnetic application equipment?
Mr. Wang: Walter Magnet was established in 1993. I was sent abroad by my parents to study in 2011. That time was the bottleneck period of my parents’ career development, but they still spent a lot of money to send me out for further study. Cultivation, at this point I am full of gratitude to my parents. Since the development of the enterprise, one of the biggest reasons that inspired me to come back is my father, the founder of Shandong Huate Magnetoelectricity. For 28 years, he has been committed to the research and development and expansion of the magnetoelectric and magnetic technology industries. His style of life and work has made me admire. Coupled with years of nurturing, he has been deeply influenced by the fine traditions of the Chinese nation as a young man in the new era. After I have succeeded in my studies, I have a greater obligation to serve my motherland. Under this circumstance, I chose to return to Walter and devote myself to the further growth and development of Walter Magneto.
Powder Network: May I ask Mr. Wang, from the initial sales of iron separators, Huate Magneto has provided a large number of products for more than ten fields such as mining, coal, electric power, metallurgy, non-ferrous metals, environmental protection, secondary resource utilization, and medical treatment. Magnetic application technology products. I would like to ask Mr. Wang, what stages did Walter Magneto’s product transformation and upgrading have gone through? What are the main products of your company at present?
Mr. Wang: Huate’s products can be said to have undergone countless updates and expansions. In 1993, the first permanent magnet iron remover came out, and it played the role of removing iron and reducing iron for cement plant powder. Since 2000, my father discovered new business opportunities through his keen market sense and transformed into the field of magnetic separation equipment used in mineral processing, which is what we often call magnetic separators. During 2000-2003, we carried out an industrial technology transformation and developed our first generation permanent magnet drum magnetic separator, which was quickly applied to coal washing plants, including metal mines. In order to continue to expand the industry chain, we next developed an electromagnetic magnetic separator. Its principle is to generate an ultra-high magnetic field through an energized coil. Its magnetic field strength can reach 3-4 times that of the permanent magnetic field, which solves the problem of difficult mineral processing in my country. , Improve the quality of concentrate. In order to further enhance the competitiveness of our products, we have carried out research and development of high-end superconducting equipment, breaking the international monopoly, and successfully developed medical superconducting magnetic resonance systems, industrial superconducting magnetic separation equipment, superconducting magnetic separators, and superconducting magnetic separation equipment. Guide iron remover. It can be said that Huate’s road of development is a road of continuous innovation. Now we are aiming at the high-tech field of research and development, and have developed a number of high-tech products, such as magnetic ejection, magnetic push and other high-tech equipment. These are the current development directions of our products.
Powder Network: “Innovation” is a dazzling business card of your company. What are the difficulties in the research and development of magnetic separation technology? What work has your company done on the road of innovation?
Mr. Wang: Before product sales, product research and development is the most difficult link, and it is also the most stressful link. We also encountered many difficulties in the research and development process of our magnetic separation equipment, such as the difficulties of permanent magnet products. It is the internal magnetic field, wrap angle and other designs, through different magnetic circuit design and flushing water design, can finally produce different sorting effects, the size of the inner wrap angle can also determine the sorting effect. In the process of wet electromagnetic magnetic separation, the design of the separation medium can also affect the use effect of the product. The biggest difficulty of electromagnetic products is the cooling method of the coil, because the cooling method of the coil directly determines the service life of the core part of the equipment.
About our innovation points are divided into the following points:
First of all, we have embarked on the line of industry-research-academic cooperation since 2004. Through close cooperation with Chinese Academy of Sciences and other institutions of higher learning, we have improved on our original basis. Through the cooperation of many academicians and experts With full support, our products have been further recognized in the industry.
Second, we have set up a number of beneficiation test centers overseas, thus broadening our overseas sales channels and customer resources, bringing their ore materials into our test center locally, so that customers can see it on site It is very intuitive at a glance to see what indexes the products sorted by Huate equipment can achieve and what value can be created for them, which can improve efficiency and increase persuasiveness.
Third, we launched an industry strategic alliance in 2010, which is also recognized as a national pilot alliance by the Ministry of Science and Technology. We are the initiator of this alliance and the current chairman unit. This alliance brings together industry We focus on the development trends and difficulties of the industry, summarize the deficiencies in the industry, and plan for future development.
Fourth, as a private enterprise, we have formulated many internal systems and incentive policies. We actively encourage employees to grow, encourage them to participate in various trainings and job title selection, so that employees and the company can be integrated and move forward together. Finally, as the original single manufacturer of magnetic separation equipment, we have shifted the future development of the company to the EPC mine general contracting aspect. This not only broadens our industrial chain, but also broadens our global customer resources. The most important thing is We can provide customers with a one-stop overall plan for mine beneficiation, and provide customers with a full range of one-stop services. This includes the formulation of the initial beneficiation process, the selection of equipment, the civil design of the beneficiation plant, to the final output, we provide a full range of services, which is also our key development direction in the future.
Powder network: In December 1998, the first electromagnetic iron separator made in Linqu and from Walter Magnetism arrived in Bangladesh across the ocean. After nearly 28 years of development, what is the current domestic and foreign market overview of Huate’s magnetoelectric products? In recent years, which application markets have the growth points of enterprises mainly come from?
Mr. Wang: At first, we mainly provided services in the fields of coal, steel, cement, and power generation. Later, we transformed into the mining industry. At present, our customer groups at home and abroad are various metal and non-metallic minerals. Metallic minerals include manganese ore, iron ore, chromium ore, etc., and non-metallic minerals include quartz sand, kaolin, feldspar and so on. In the domestic market, whether in the Fengyang Damiao Town Industrial Park or in areas where non-metallic mines are relatively concentrated, such as Guangdong and Fujian, we have a very mature customer base and customer recognition is also very high. In overseas markets, with the gradual attention of the company’s senior management, there are also many stable customers. For example, our high-end magnetic separation product for non-metallic minerals-cryogenic superconducting magnetic separators, has been successfully applied in Europe; our electromagnetic vertical ring high gradient magnetic separators have also been used in Australia, Germany, Austria, etc. many years ago. Used in developed countries.
Powder mesh: For non-metallic mining magnetic separators, what points should customers pay attention to when choosing?
Mr. Wang: As a private enterprise, the first thing that should be considered is what the customer’s real needs are. What kind of production effect does he want to achieve with our magnetic separator? I think we should first develop a scientific and evidence-based beneficiation. The process, under this process, and then through the formal magnetoelectric mineral processing laboratory to test, determine the required process and equipment model. If we blindly recommend products with high field strength, despite the large magnetic field, I think this is a kind of extremely irresponsible cooperation. It should be based on the actual situation of the customer to recommend the equipment, and recommend the most cost-effective equipment solution for the customer. The original intention of our Walter people. After the field strength is selected, the next step is model selection. We will determine the size of the model according to its processing capacity.
On the customer side, I want to emphasize that the quality and life of the magnetic separator must be considered when selecting equipment. To give a simple example, a lot of electromagnetic vertical ring high gradient magnetic separators are used in non-metallic mines. It removes impurities from iron oxide and improves quality. The core part of the vertical ring high gradient magnetic separator is the coil, just like the engine part of a car. The life of the coil will directly affect the service life of the equipment, and the service life of the coil is guaranteed. The way is to use a reasonable cooling method to stabilize the temperature of the coil after long-term power-on, so that the coil will not experience high temperature and other accidents during long-term operation.
Therefore, I think that the cooling method of the coil is the most important consideration when the customer chooses the magnetic separator.
Powder Network: Under the epidemic, has your company’s business been affected to a certain extent?
President Wang: After the 2020 epidemic, we have not been greatly impacted in the domestic market. Because with the development trend of this industry, such as the increase in the price of iron ore, the increase in demand, the country’s clear development trend of the photovoltaic industry, etc., both metallic and non-metallic mines have ushered in a development opportunity. As a mining equipment manufacturer, the development situation is closely integrated with the mining manufacturer. On the whole, the country is currently in an upward situation. On the other hand, with the spread of the epidemic on a global scale, our foreign markets have been partially impacted and we are unable to participate in overseas exhibitions. There is a downward trend in overseas orders. However, we are also actively adjusting our marketing strategies and directions in order to avoid the loss of overseas markets. Ensure the stability of orders in overseas markets.
Powder Network: What plans does the company have in terms of product development and market expansion in the future?
Mr. Wang: In this regard, as I mentioned earlier, in the past 30 years, my father has had many opportunities to participate in other industries, but he is still committed to the production and R&D in the field of magnetic technology, which is what we will continue to develop in the next step. direction. Our next product is still a deep excavation of the application of magnetic technology. At present, we are developing an electromagnetic ejection device, which is a civilian forest fire extinguishing technology that uses electromagnetic technology to push fire extinguishing bombs. In general, our future development direction of Huat Magnetoelectricity is to optimize and upgrade the existing magnetic separation equipment, and comprehensively improve and upgrade the processing capacity, energy consumption and sorting effect, so as to provide mine customers with The most cost-effective high-quality magnetic separation products. The other is the application and development of high-tech technologies such as electromagnetic ejection technology and permanent magnet ejection.
Powder Network: As a pioneer in the national magnetoelectric industry, what do you think are more important reasons for the company’s current achievements? At the same time, what are your views and suggestions on the development of the domestic magnetic application equipment industry?
Mr. Wang: The development of Walter Magnetoelectricity today is inseparable from the following reasons.
First of all, as a private enterprise, when we face each customer, we always think from the customer’s standpoint, and for the sake of the customer. From the formulation of the beneficiation process to the product selection, and finally the product, we always Put the customer first.
Second, the internal coordination and cohesion of our company is very strong. The employees of the company have a very strong sense of belonging. Whether it is sales, R&D or production, company employees always start from the company’s perspective when doing things.
The third is the quality of the company’s products. When customers mention Huate’s products, they think that Huate’s products are a “problem” and that they will not break. This is also something we are very proud of. In terms of after-sales service, for a qualified equipment supplier, after-sales service is a very important point in the entire process of serving customers. We don’t just sell the equipment and we are done. We also have to provide long-term follow-up and return visits to customers. When there is a problem with the equipment, we will arrive at the site within 24 hours, and we can solve problems for customers in the shortest time.
Post time: Jun-10-2021